Many marketers use lead generation to determine the customer interest in a specific product or service. According to up to 85% of skilled marketers, lead generation marketing is the most significant component of their marketing arsenal, especially those with a B2B focus. But, of course, you’re probably already using a digital platform for lead generation, so why not include QR Codes into the mix?
What is lead generation?
Lead generation is a market strategy that involves seeking out new potential clients, business partners, or both to market services or products further. Lead generation is typically seen at the top of the sales funnel than at the bottom because it introduces individuals to a brand by providing “free information” rather than promoting straight purchases. Marketers will then concentrate on generating conversions from these leads once they have obtained their contact information due to downloading this information.
The prime objective of lead generation is to catch the attention of potential consumers. It’s being done by providing them with incentives (typically informational) that require them to enter their contact information (especially their email), which is then retargeted via paid ads, email marketing, or even cold calls (depending on the context). Marketers also use this data to understand better and test their target population to optimise campaigns. If you’ve ever wondered why a corporation would design a pop-up form like the one below and give something away for “free,” the answer is lead generation.
Why should QR Codes be used in your lead creation strategy?
If you’re seeking for a creative and one-of-a-kind technique to create leads, you’ve come to the right place! QR Codes can be utilised in conjunction with any marketing platform, give handy connections for mobile and desktop users, and include critical tracking metrics for optimising marketing efforts.
Leads can be easily tracked.
The most vital aspect of lead generation is tracking the leads and all the associated information. This is how you tailor your content and campaigns to best reach your target audience and then sell to them afterwards. When you utilise Dynamic QR Codes, the QR Code Generator programme tracks their scans. This contains city and nation location, time scanned, unique vs total scans, and operating device used.
Understand the ROI on leads for print marketing.
Campaign tracking is no longer exclusive to digital media. With dynamic QR Codes, ROI (return on investment) may be calculated even for print marketing campaigns. This effectively expands your marketing platforms because you can contact users through both print and digital means, all while maintaining a completely visible ROI. Not to mention that all the Dynamic QR Codes include mobile optimised content, ensuring that you never lose desktop or mobile users, regardless of platform.
Customisation and editing are limitless.
Don’t be if you’re concerned about QR Codes seeming odd or dull on creative marketing materials. QR Code Generator software comes with a plethora of bespoke QR Code choices. You may select from a wide range of QR Code solutions for almost any application. After that, customise them with features such as custom frames, unique edges, brand colours, and a CTA (call to action) that specifies the action you want your clients to perform when they view the QR Code.
QR Codes can also be sized to any size, have a high level of mistake tolerance, and even be altered and updated! If you want to update your link or even modify your QR Code solution, you may do it at any moment without affecting the original QR Code’s appearance. Overall, customised QR Codes reflect your entire brand, synchronising brand awareness across numerous platforms.
Perfect for networking and business cards.
Networking and handing out business cards are common methods of creating leads, particularly in B2B lead creation. You can now convert any marketing material into a digital version or transfer leads from print to digital content. This might be anything from a digital business card that automatically inserts all of your contact information to brochures distributed at a conference. Regardless of your goal, you now make it easy for potential leads to contact you and have a mechanism to track the results.
How to Use QR Codes to Generate Leads
With all of the options that QR Code Generator PRO provides through unique QR Codes, virtually there is no limit to how they can be used in lead generation efforts. We’ve compiled some examples based on fictional organisations to provide ideas for how this could appear, which you can use to create your QR Code lead generation approach.
A hotel seeks out business partners to provide discounts to guests.
Many hotels have begun to incorporate partner businesses to upsell to visitors to earn a commission and give a solid partner to direct customers they know would be satisfied. For example, this could be a nearby spa, local tourist sites, or an airport transfer service. To find this B2B partner, they decided to visit a huge travel convention and throw out business cards and brochures to potential businesses. A Dynamic URL Code was utilised in the booklet to direct interested partners to a landing page with all the facts.
A university recruits students by distributing brochures.
Universities are constantly searching for the best and brightest applicants, a common aspect of their B2C lead generation. To increase the number of candidates, they chose to deploy QR Code codes across numerous marketing platforms. They began by distributing fliers to high schools for instructors to distribute to students alerting them of a free information session that the institution would be given. This leaflet includes an Event QR Code, allowing all guests to register automatically using the QR Code. Then, during the information session, interested individuals were given thorough documentation about the university and how to apply, including a Dynamic URL Code that directed people directly to the application overview.
A commercial real estate agency seeks retail buyers for commercial properties.
When a real estate agency was faced with selling a huge office building in the city centre, they decided to host a viewing event for all interested purchasers. They planned to use QR Codes extensively before, during, and after the event to generate and track B2B leads.
They prepared a list of possible users to promote the event via email marketing before the event. This email also contained an Event QR Code for individuals who wanted to sign up right away. They also decided to place this Event QR Code on posters near the building so that passersby could sign up, which expanded their email list.
They distributed pamphlets about the building’s specifications, cost, and other significant characteristics during the occasion. In addition, the brochures included a Dynamic URL Code that directed users to a specific page, giving them access to print and digital media for viewing and sharing. They also placed Video QR Codes throughout the event to learn more about the facility when it was fully occupied.
Following the event, the real estate agent sought to obtain feedback from buyers on how they might have felt about both the event and the building itself to determine who might be the most interested buyer. They emailed all participants a Feedback QR Code with various alternatives for each property feature that the agency wanted to market.