There are thousands of marTech tools available, making it more difficult than ever to choose the best one for your company. However, sales aren’t limited to online, so you’ll need offline tools as well.
More qualified sales are one of the top priorities for sales professionals and small businesses in 2021.
With more and more competition in practically every niche, it’s more complicated than ever to do so.
If you have the correct appropriate tools, you can reach out to the right leads at the right moment.
However, the majority of individuals are confined to using only online tools. Therefore, they should also emphasise offline tools.
Here are eight small business tools for online and offline sales to make use of in 2021.
8 Tools That Help With Online and Offline Sales
1. PandaDoc: Safeguard Your Contracts and User Data
Cyberattacks and the loss of customer data affected 61 percent of small firms in 2019.
That’s a lot of money, especially for a bit of business. We hear about giant firms being blamed for spilt data or breaches all the time in the news, but small businesses are just as vulnerable.
Customers must have faith in you when it comes to small business sales. Furthermore, you must manage contracts and invoices with security software that you can rely on.
PandaDoc contract management software can help you with this.
The days of emailing clumsy, outdated PDFs that aren’t safe or professional are over. But, unfortunately, those outdated PDFs don’t work with your CRM, so you’ll have to do even more data entry on your end.
PandaDoc software manages sales proposals, contracts for work, bids, and secure document signing whether you’re meeting in person or closing agreements entirely online.
PandaDoc customers are witnessing a 28 percent increase in closing sales as frosting on the cake.
2. JetGlobal: Make use of dashboards for business intelligence.
According to the HubSpot’s State of Inbound, one of the top goals for sales teams is enhancing the efficiency of the sales funnel.
Sales will be lost if there are gaps in your sales funnel. Gaps are frequently caused by a single factor: incorrect data.
Low data understanding leads to insufficient sales numbers, whether because of incorrect personalisation data, client data, or contact time.
And, as a small business, each sale affects your bottom line.
With drag-and-drop functionality, you slide blocks of customised (or templated) data such as key performance indicators, client information, and more.
Data is all around us. However, this is not the case with valuable data. Create dashboards to gain a deeper understanding of your users, and your sales will skyrocket.
3. Coworking Spaces: Close Deals Offline
Sales tools aren’t limited to the internet, nor are they limited to tech products or software.
Traditional sales methods aren’t going away anytime soon. Salespeople consider face-to-face meetings to be one of the most effective ways to close business.
You might only be online as a tiny business. However, real estate is becoming more expensive and in-demand than it was previously.
However, closing professional, large-ticket transactions still requires it. Coworking spaces are an excellent example of this. Expansive is one example of a coworking office space that is springing up all over.
In addition, various startups and small businesses are turning to coworking spaces, which can be found in many locations around the country.
You may deliver a more professional, premium experience to big clients by using a coworking space’s conference rooms, lounges, and other amenities.
4. FocusMe: Increase Sales Productivity
You are jumping from tab to tab and app to manage sales for your small business online.
Sales efficiency can quickly deteriorate, whether it’s due to a spreadsheet, your CRM, a calendar, or all of the above.
When you’re online, it only takes a few seconds to become distracted.
If you’re in charge of sales for a small firm, you’ll need an app that helps you avoid distractions.
FocusMe is an excellent solution that includes a variety of functions such as time-tracking and internet blocking.
You can, for example, block specific websites that cause you to become distracted, allowing you to concentrate on the job at hand.
You can ban any website that may cause you to lose focus on your task.
Alternatively, you may utilise FocusMe to track time spent on sales tasks and get detailed ROI data.
Whether it’s remaining focused or keeping track of time, sales efficiency is essential for increasing revenues.
5. Postalytics: Admit That Direct Mail Isn’t Dead
Direct mail may appear to be an old-fashioned form of communication, but it is far from dead when sales.
Even though many competitors have abandoned the industry in favour of digital marketing, direct mail continues to thrive.
This implies you’ll get more attention and appear less spammy as a result.
About 54% of consumers like to get a promotional, bargain, and informational mail from businesses.
This is a salesperson’s dream come true. The only issue is that handling offline analytics, tracking, and ROI is challenging, and connecting the connections is tricky.
Postalytics, thankfully, exists.
Postalytics integrates with your CRM, allowing you to personalise direct mail for specific leads, segments, or groups.
Don’t overlook offline sales marketing; for the relevant leads, it may be incredibly effective.
6. Use social listening on Twitter.
Social networking is a fantastic way to increase sales. Daily, you can advertise directly, promote products, and interact with customers.
However, social media networks like Instagram aren’t going to be your most outstanding winners. Facebook, on the other hand, will not.
Instead of focusing on direct sales, you’d like to leverage social media for social listening and brand recognition.
Product input, customer service improvements, and, most significantly for sales, recruiting new consumers are all advantages of social listening.
Another advantage is that you can track the success of your content marketing activities in terms of brand awareness.
You could, for example, use social media to promote your current podcast to see how it stacks up against video.
You can also test new calls-to-action on a sales page before putting them live.
Because Twitter is primarily text-based, it is the most acceptable social media channel for social listening. For example, you can conduct keyword searches straight on Twitter to listen for brand signals, pain areas, and sales data.
7. HubSpot: Use Persona Data to Prepare for Offline Meetings
A good CRM is required for any successful sales team.
HubSpot is now the CRM champion.
You may test the waters with contact deals, insights, and actionable tasks for each lead with a free forever plan.
Sales need to reach out at the correct time. You’ll overload leads if you reach out too soon. On the other hand, reach out too late, and all your nurturing efforts will be for nought. HubSpot can assist you with this.
To help manage prospects and contacts and reach out at the right moments, use a strong CRM like HubSpot.
8. Unbounce: a website builder that allows you to create sales pages in a matter of minutes.
Unbounce is a solution that lets you develop sales pages in just a few minutes.
In small business sales, personalisation is the name of the game.
It’s probably why most of your consumers chose you in the first place: you’re a small business that values its customers rather than treating them like numbers.
And you’ll need to keep personalising if you want to keep converting leads into sales.
This is becoming more difficult in an increasing internet environment.
Rather than using generic bullet points, Housecall Pro delves into each segment’s emotions, resulting in higher close rates.
This type of development is typically highly costly. That’s why Unbounce is essential to your sales toolkit.
Within 30 minutes, you can design drag-and-drop landing pages, create your templates, and publish them.
With Unbounce, personalisation doesn’t have to be complicated or expensive.
Diversify your sales tools, both online and offline.
Martech has surged in popularity in recent years, and with good reason: these technologies can help you extend your lead pool, form personal connections, and automate time-consuming tasks.
But in all of this innovation, we’ve neglected our roots: offline sales.
You can enhance sales by better communicating with potential consumers both online and offline with these eight techniques.