Chatbots are becoming extremely popular as a digital marketing tool, but are you leveraging them perfectly? Continue reading to see how chatbots may effectively enhance customer engagement regardless of who or where you are.
Chatbots have transformed the way marketers reach out to their customers for engagement marketing in recent years. With 1.4 billion individuals already using them, these fantastic, programmable communication bots have successfully taken over both B2B and B2C digital marketing campaigns.
According to Juniper Research, Chatbots are an integral feature of every digital marketing plan by the end of 2021, appearing in more than 80% of business-to-business communication. As if that weren’t enough, Business Insider expects that by 2021, 90% will be adopting chatbots.
Why Are Chatbots Becoming More Prominent?
One of the key reasons chatbots are so popular is their ability to capture users’ attention and keep them occupied and engaged for an extended period. In addition, they are simple and convenient to use, and more than 50% of consumers choose live chat assistance to answer their questions.
Moreover, clients do not need to leave the website or download an app when engaging with a chatbot. To begin the chat, they merely click on an icon already visible on the current page. Furthermore, because chatbots are programmable software, they may save a large quantity of data that you can use in your marketing.
What Are the Advantages of Using Chatbots to Boost Engagement?
Chatbots’ familiarity and ease of use have made them an excellent customer interaction tool for digital marketers, but that is not their only advantage. They are also seen as useful by consumers for several reasons.
For starters, they provide 24-hour service and are ideal for simple questions and quick solutions. You can also use them to express your brand in new ways.
Fostering brand value is a critical component of any strong engagement marketing strategy. So what role do chatbots play? First, they help spread content relevant to the customer and reflects the ideals of a brand or business. Second, they also contribute to the creation of a lasting impression by interacting with the user.
Chatbots can assist market a company by providing marketing messages to customers, interacting with them, and sending them targeted perks, discounts, event invitations, and promotional offers.
Because chatbots in digital marketing may be configured to offer analysts customer preference metrics like purchase history and engagement levels, they are a perfect tool for monitoring and planning for brand mentions to convert leads into customers.
If we’ve persuaded you that your marketing campaign requires a chatbot, keep reading to find out how they can help you boost engagement.
How Can Chatbots Boost Digital Marketing Engagement?
- Increase your social media engagement.
- Connect with more customers.
- Provide a personalised user experience.
- Boost website engagement
- Enhance the efficiency of your email marketing initiatives.
- Increase your sales by accelerating brand awareness.
- Engage clients even after they have made a purchase.
Increase your social media engagement.
According to Chatbots Magazine, the most major benefit from using chatbots occurs when combined with social media automation. These bots enable organisations to automate their social media customer service process completely.
With many potential buyers on social media, marketers may benefit from individualised user preferences and data collection. This data can also be utilised to create more focused advertising efforts and personalise approaches to businesses with a larger pool of potential clientele.
Connect With More Customers.
Businesses can use chatbots to handle huge volumes of data, such as customer purchase history, issues, and marketing dialogues. These enable marketers to communicate with more clients simultaneously, at a scale that a sales force cannot manage manually. As a result, more sales are successfully concluded.
Another advantage that automated chatbots provide to customers? They can access services 24 hours a day, seven days a week, and get answers to queries outside of working hours.
According to a Forbes survey, more than 60% of consumers prefer to communicate with businesses via chatbots. That means you can use chatbots in your digital marketing to engage more visitors, start more discussions, create a high level of personalised communication, and meet your business objectives.
Provide a Personalised User Experience.
Most customers appreciate receiving a personalised answer from a brand. Over 70% of users prefer to view customised adverts and targeted marketing.
You might lose out to your competitors if you do not provide your potential leads with the appropriate personalisation. Fortunately, chatbots make customisation simple and accessible.
Marketers can use chatbots to collect data for customisation by creating a series of quizzes.
As seen with CNN’s chatbot, many chatbots are now built to provide a personalised experience to each user. Here, the organisation offers tailored news feeds to their audiences based on a menu of alternatives.
Remember that a small bit of customisation from a brand can go a long way with a customer.
Boost Website Engagement.
Chatbots are a terrific tool for improving website engagement, whether you’re selling premium apparel or delivering dissertation writing services. If you’re marketing for an e-commerce business, chatbots are an amazing tool for improving website engagement.
You may create your chatbot to recommend items, services, blogs, and lessons based on the pages the user visits on your website. This strategy can also benefit upsells or cross-sells of search-related products that they are looking for.
Chatbots can also be used to share the call to action posts. But, again, those ideas might be basic, or you can programme your chatbot to ask questions and give recommendations depending on a visitor’s preferences, demographics, and requirements to keep them on your site longer.
Boost the Productivity of Your Email Marketing Campaigns
Conversions require an effective email marketing campaign. Including chatbots can help those efforts nurture leads and convert them into sales.
Chatbots collect important data from your clients and assist you in developing an appropriate digital marketing strategy.
You may enhance your open rates and capture the attention of your potential consumers by directing them to your preferred web pages with customised campaigns.
Increase Your Sales by Increasing Brand Awareness
We’ve already seen how chatbots may help with brand exposure and recognition. So let’s take a peek at Sephora’s chatbot to see how it works in practice.
An online clothing company created their chatbot to connect with thousands of customers at once and provide them with a tailored experience. As a result, it can provide customers with the best products for their needs without making mistakes, resulting in greater sales.
Customers are more likely to make the transaction that the chatbot recommends because they deal with a personalised chatbot that understands their interests. As a result, many businesses and their branding teams have already seized the chance to increase sales by including chatbots in their strategy.
Engage clients even after they have made a purchase.
Chatbots aren’t simply useful for answering client questions; they’re also great for outbound marketing. They can be programmed to respond to follow-up messages proactively. Thus, the trait is beneficial not just for engaging but also for reactivating inactive clients.
An ideal goal of participating in a digital marketing plan is to ensure that buyers are delighted with their purchases and receive desirable routine follow-ups.
Chatbots Could Be The Answer To Your Customer Engagement Issues
The world has witnessed and changed as a result of technological innovations. People no longer need to leave their homes or even their couches to purchase a product or service they require. Instead, they can get practically anything delivered to their door using only a smartphone.
Chatbots are ideal for this on-demand society. They have achieved popularity and success because of their ease of use, convenience, acceptability, and versatility. In addition, they are an excellent medium for providing nonstop customer service 24 hours a day, seven days a week.
We discovered how these intelligent robots might assist marketers in engaging their potential prospects to reap endless benefits such as increased social awareness, more sales, and increased brand identification across the board.
The opportunity is there, and while the possibilities are limitless, achieving your goal of engagement marketing requires the appropriate plan. Fortunately, chatbots are the ideal tool to assist you in getting there.