Conversion rates on websites are typically around 2%.
You can expect only two customers for every 100 visitors. And, to be honest, that’s a fair rate of conversion.
Numerous websites have a conversion rate of 0.1 to 0.2% to date. This is because it takes 1000 visitors to convert one customer.
How can we increase conversions to obtain more clients with our traffic?
I’ll share my top tips for increasing conversion rates with you:
7 Powerful Tips to optimise your eCommerce conversion rate
1. Provide free shipping.
Do you know that the most common reason for cart abandonment (25%) is the cost of shipping? Free shipping is the most important motivator for 9 out of 10 consumers to continue shopping online. If you charge for delivery in these difficult circumstances, you’re probably losing some sales to your competition. Given that shops will be closed for the foreseeable future, we recommend free delivery to all consumers, with no minimum order amount.
This does not necessarily have to be permanent, but while the economy is shaky and all stores are closed, offering free shipping is smart to increase sales.
2. Make a discount.
Consumers have been struck financially more than ever before. With so much job insecurity at the moment, shoppers are more likely to buy from stores that provide discounts and promotional incentives to their customers.
Consumers perceive discounts as a method to receive higher-value, higher-quality goods at a lower price. Indeed, the sensation of receiving a good deal or a bargain is likely to persuade consumers to purchase a product they would not have bought at full price.
This is due to apprehension over missing out (FOMO). Most of the time, buyers are unaware of how long a promotional offer or discount will be available. This creates haste and will force people to buy quicker than normal. In other cases, retailer sellers determine a certain amount of time for which the discount will be valid (e.g. 20% for 48 hours). This also creates urgency and encourages buyers to purchase from your website before the promotion expires.
In the current situation, setting up discounts regularly or long-term will most certainly help you observe a real shift in your conversion rate.
3. Give back to the needy (Donate to charity)
Difficulties may bring out the best in people. Communities are banding together. Many are moving out of their way to offer money to those touched by the crisis. All are in desperate need of assistance. In addition, many businesses have recently donated products or offered their time and expertise to support the community.
Why not donate a small portion of each transaction to charity if you want to contribute? Customers are likely to buy if they know their purchases will benefit key personnel, patients, or others in need. Being a more human brand is something that every company should strive for, and it might make a significant difference right now.
4. Provide further information to ease uncertainty.
In these trying times, it’s critical to arm yourself with as much information as possible to confront any potential uncertainties. Therefore, we strongly advise building a COVID-19 FAQ page with updated shipping, delivery, extended returns, and other topics.
Giving buyers more information will allow them to believe that you are the ideal brand for them right now. The product description is also very significant. Make certain that your product copy clearly and accurately portrays your brand’s image. After reading the product description, your consumer should have no further queries. Don’t forget to provide visuals as well. The more graphics you present, the more likely customers will convert.
Companies that employ bespoke images convert seven times more than those that do not. They don’t even have to stop at photographs. Why not immediately include product demonstration videos, product reviews, or customer testimonials on your product pages? This will help answer any queries your potential customer may have at this stage in the journey, decreasing the likelihood of continuing their investigation elsewhere.
5. Improve your checkout process
Did you know that registering a new user account is the second most common cause of cart abandonment (22%)? If you don’t offer guest checkout, now might be a good time to start. It can help keep all customers engaged, whether repeat customers or first-time buyers. However, adding the extra step of account creation can cause friction for the user since they are unlikely to register a new account every time they order from a different website, which is likely to happen frequently.
Single-step checkouts are also one of the most convenient ways for existing customers to complete their purchases. Amazon and Shopify are two of the greatest venues for implementing this strategy.
Amazon and Shopify are two of the greatest venues for implementing this strategy. Existing customers save their payment and personal information and can purchase anything they want simply by clicking the ‘Buy Now’ button or entering a one-time passcode delivered to their cellphone. This prevents them from having to fill out numerous forms at the checkout.
Did you offer any of these? Why not give it a shot?
6. Accept multiple payment options
Did you know that 24% of customers abandon their purchases at the checkout because the merchant does not accept their preferred payment method?
Increasing traffic means your company must cater to various clients, each with its own set of demands and expectations. Having a variety of payment alternatives guarantees that your wider audience is catered to and satisfies their expectations.
Everyone feels the effects of these uncertain times, especially the financial ones.
As a result, we recommend providing your consumer’s different payment options. One of them is Klarna, a Swedish bank that allows clients to pay in three instalments or 30 days after their purchase without damaging their credit score.
7. Make use of reviews
The lack of trust in advertising significantly impacts the customer journey and decision-making process. According to our study, there was a 13% drop in global confidence in 2019, with only 73% of individuals saying they trust consumer brands.
Consumers are increasingly able to evaluate businesses based on price, shipping cost, quality, and customer service, making it more difficult for eCommerce sites to stand out and, as a result, convert customers, especially in these difficult economic times. One of the differentiators that can help a firm stand out is trust.
With 80% of people believing reviews as much as personal recommendations, it’s reasonable to assume that reputation and third-party validation make a major impact. According to a Trustpilot survey, 8% of global consumers examine online reviews as part of their online buying process, and 49% consider positive evaluations to be one of their top three purchase factors.
Increasing eCommerce conversions requires leveraging trust and transparency through online reviews. As a result, customer evaluations at critical moments in the purchase cycle can encourage people to connect with you (now or later) rather than leave your website and continue their search elsewhere.
Don’t be frightened to be open and honest with your clients and welcome negative and positive feedback. Indeed, 64% of worldwide consumers choose to buy from a responsive firm over one that appears ideal.
Even in uncertain times, collecting reviews from an open platform, maintaining your customers’ feedback, and leveraging it as social proof throughout the consumer journeys are excellent strategies to establish trust and drive conversions.
Even if these are challenging times for all businesses, try to make your customer journey as smooth as possible. Try to give free delivery and discounts to your consumers, and most importantly, don’t be afraid to be transparent. You should share more information and provide testimonials to your customers. We promise you’ll notice a difference.
If you want to understand more about reviews and how they may help your business in difficult times, check out our page and find thousands of feedbacks, reviews and customer stories.