With the presence of numerous business websites, the business world is a cut-throat competition. As a result, businesses have a difficult time capturing the attention of the potential market.
A good website will assist you in doing so, but a bad one could cost you a lot of money and cause your business to fail.
Creating a high-quality and professional website to introduce your company, expand your business, and stand out from the crowd is vital these days.
Mistakes to Avoid for Your Business’ Website
1. Failing to set aside a specific budget for the website
2. Creating a website with free resources
3. No periodic updating of website contents
4. Having a visitor–repelling website design
5. No CTA or poor CTA positioning on the website
6. Not having a mobile-friendly website
7. Incomplete or incorrect contact information
8. Using a Template Instead of a Custom Design
1. Failing to Set Up Budget for the Website.
We know the significance of adequately structuring your finances as a startup or small business. However, failing to dedicate a portion of the budget to website development is a case of penny wise, pound foolish!
Small businesses overlook the value of investing in a good website and then complain when they don’t get the expected results.
Instead, set aside some funds to create a website to support your online business. Engage the services of a reputable web development firm to create a website that will help your company grow and profit. The money spent on this decision will be well spent.
2. Creating a Website with Free Resources.
There are countless websites on the internet offering free resources. But, unfortunately, small businesses are always driven to think that this is enough.
However, Is this the case? A good website is more than just a list of information. A great deal goes into creating your website visible to both visitors and search engine ranking bots.
Don’t be fooled by such cheap gimmicks. Period.
We know that small businesses may not have the financial resources to invest in a high-quality website. First, however, make a list of all the essential features and tools for your website.
Have a conversation with a reputable web development firm. They will assist you in deciding which features to be included in your webpage based on your budget to increase traffic.
3. No periodic Update of Website Contents.
Just think of serving your guest’s smelly food! Would they come to see you again? The same could be said about your website. Visitors should not be served outdated content.
Once the content is uploaded, it is insufficient. Review your website regularly and update the content, images, and videos to reflect current market trends. Visitors expect fresh, well-organised content when they visit your website.
What is the best thing to do here? The solution is to hire a good website development company to walk you through updating your website’s content.
You can also choose to build your website on content management system (CMS) platforms such as WordPress, Magento, or Wix, which allows users to update their content without hassles easily.
4. Having an Unattractive Website Design.
There was a lot of research into what makes people leave a website. It’s known as the bounce rate in technical terms. A high bounce rate indicates that a large number of visitors have abandoned your website. Conversely, a website must have a low bounce rate.
So, what tends a visitor to leave a website?
Slow loading pages, boring themes, ineffective navigation, clunky content, unwelcome advertisements, and low-quality content and images are all symptoms of poor website design.
So, how do you make sure you attract visitors and convert them into potential customers?
- Choose a good website theme or invest in customising one to meet your company’s requirements.
- Prepare a page navigation flowchart ahead of time and implement it as needed.
- Keep the colour scheme and fonts on the website consistent.
- To describe the products/services, write simple, minimal, explicit, and keyword-rich content.
- To accompany the written content, use visually appealing high-quality images.
- Wherever possible, include short, crisp videos.
- Categorise products and services to make searching for them easier.
- Call-To-Actions should be placed in strategic locations.
- To summarise, if you want a good website design, hire the services of a good website development company. Let us discuss it further in our next point.
5. No CTA Or Poor CTA Positioning.
A website’s CTA (Call-To-Action) prompts or encourages visitors to take positive action. It could be as simple as a “Buy Now” button or as oblique as a “Subscribe to our newsletter to receive the latest updates” button. CTAs can be found in contact forms, chatbots, and pop-ups.
Many small businesses never give CTAs and their placement on a website enough consideration. As a result, they may not elicit the desired action from visitors to convert them into customers.
A great site will have many CTAs, both direct and indirect. The content and positioning of the website compel visitors to take immediate action. It must be visible and engaging enough to catch the visitor’s attention while remaining unfussy enough not to bother them.
An expert web design company will assist you with CTAs and their placement on your website to force visitors to take action right away.
6. Not Having a Responsive Website.
This is the world of mobile phones! We all shop on mobiles more frequently than they do on laptops or desktops.
A responsive website aligns its design and content to fit all device screens on desktops, laptops, smartphones, or tabs.
Small businesses often forget to pay much heed to the website being responsive. As a result, the user experience suffers big time, and you risk losing out on potential customers.
Have a talk with your website development team regarding the website being responsive. Most of the ready themes are responsive. But if you are building your website from scratch, make sure that it is responsive and cross-platform compatible. However, if you’re starting from scratch, make sure your website is responsive and cross-platform compatible.
7. Incomplete Or Incorrect Contact Information.
One of the most common website mistakes made by small businesses is showing incorrect contact information. How can you expect visitors to trust buying products from a website with incorrect or no contact details?
Never use an incorrect address or phone number. You may have forgotten or not felt compelled to change the website, but it will harm the visitor.
Giving your company’s contact information to website visitors establishes a sense of trust. Make your business’s location (if any), working hours, contact address, and phone numbers as clear as possible.
Visitors should be asked for relevant information via the contact form on your website, and information should be provided to them. Make the “Contact Us” menu visible to all site visitors by placing it in the header.
The contact information should be displayed in the website’s footer. If you have a physical location, include Google Maps on your website to show visitors that you are serious about doing business.
8. Using a Template Instead Of a Custom Design.
It’s difficult to surprise a potential buyer with a template design, which is why using a unique design is critical. A standard template will not suffice in today’s world of innovative designs and rapidly changing technology.
Even though there are new businesses with websites every day, you can stand out from the rest and keep your client’s attention.
In a Nutshell
Avoid getting lost in the sea of websites out there. Your company’s website must provide a positive user experience while also looking great.
To help your business stand out online, make sure you choose the right person or web agency to create your website.