How can you know whether or not your digital product is a good idea? Before you can build and grow a business based on your product, you must first ensure that it is viable. This is where product idea validation comes into play. This restricts you from wasting time and money creating a product that is either ineffective or has no market need.
A digital project also requires a decent amount of time, effort, money, other resources, and it involves a substantial number of employees on both the client and agency sides. With so many players, each with their own set of goals and perspectives, it is easy for minor difficulties to surface that might derail a project. Therefore, we have gathered the following tips to avoid common errors when starting your digital project based on our expertise.
1.) Too Many Funders
Looking back, the one thing that all of the great projects have in common is that they all had a single point of contact with the power to make strategic choices swiftly and correctly. This team member is the product owner, according to Agile Methodology. The product owner knows the project’s vision and goals and will make choices following them.
Here is where things can go wrong; a business will often assign someone to manage the project and start giving them a set of goals and a budget, but this person will then have to present the product to a board or a committee for approval at different phases. Unfortunately, the panel will frequently override previous decisions, setting the project back as work has to be redone. This can cause projects to stall while waiting for the board or committee to approve the most recent adjustments.
Moreover, we have seen the inverse of this challenge occur. The project owner has full ability to make decisions but fails to consider the full implications of those decisions and continues to change direction based on their personal preferences. As well as opinions, Either extreme will cause problems and cause your digital project to be delayed. Therefore selecting the correct project owner and delegating responsibility to them is critical to guarantee the overall success of the project and the final output.
2.) Review panel/committee’s design
Design is an area where efforts can quickly become stuck. It is essential for an app’s success that it both looks fantastic and is convenient to use. One typical error is to judge these two things at the same time. The dilemma with this approach is that personal preferences for colours and fonts can muddle decisions about the user journey. This is why we isolate the wireframing and UX (User Experience) processes from the graphic design and UI (User Interface) (User Interface). This allows judgments about the optimal user experience to be addressed first without being distracted by design.
Design is a subjective matter; one person may adore a specific design while another despises it; yet, an essential aspect of an app project is to produce a design that will appeal to your target audience. It isn’t easy, but you must set personal preferences aside when analysing an app’s design. This can be especially tough if there are a lot of stakeholders because unique perspectives will always differ, and it can be challenging to reach an agreement. A skilled designer should be able to communicate why they chose a specific design and why it will work for your target audience; it is critical to trust their expert advice; designing by committee never ends well.
3.) Making your feature list overly complicated
We should always put a lot of effort into refining and streamlining the app during the design stage to make it as easy as possible without sacrificing its fundamental functionality. Adding more features to an app increases the project’s cost and duration and makes it more difficult for the end-user to use and understand. Apple is not the world’s largest firm because iPhones have more features than competitors; instead, they have fewer. However, the functions they offer have been fine-tuned to work flawlessly with as little input from the user as possible.
It’s easy to imagine your users will require many features and functionalities and get swept up, adding more and more to your app. Yet, the most productive apps focus on fixing one problem very effectively. Suppose you can keep your app’s feature list to an essential this may have been true in the early times of the App Store when there weren’t many apps in the store. Still, today’s market is highly competitive, and consumers’ phones are saturated with apps, so convincing users to download a new app requires a great marketing campaign.
4.) Postponing Your Marketing Strategy
We frequently conclude an app project and discover that the client has not given enough thought to promoting the app. It is a fallacy to believe that it will market itself virally if you build a good enough app. This may have been true in the early days of the App Store when there weren’t many apps in the store. Still, today’s market is highly competitive, and consumers’ phones are saturated with apps, so convincing users to download a new app requires a great marketing campaign. This doesn’t mean you have to spend a lot of money to advertise your app; there are alternative ways to spread the word, but it’s crucial to have a plan and not wait until the project’s conclusion to begin started.
5.) Allowing Personal Ideas to Influence HYour Decision-Making
Many startups were created by people who sought to solve a specific problem they had personally encountered. For example, Airbnb was founded by two roommates who wanted to rent out a sofa sleeper in their living room to help pay the rent. The most excellent method to focus on any digital project is to solve a significant problem; nevertheless, many people make the error of assuming that the difficulties they confront are the same for everyone else. We are all impacted by our unique backgrounds and experiences. We think that other people are similar to us and face the same challenges; the only objective approach to evaluating our assumptions is user research. We advise all of our clients to talk to their end-users and truly strive to understand their challenges and pain spots to ensure that the solution solves these problems in the best way possible for end-users. This strategy benefits not only consumer apps but also internal company apps that workers must use for work. If end-users are engaged and involved during the design phase, engagement and return on investment will improve.
6.) Obsessed With Little Details
The head designer at Facebook has a favourite saying that “done is better than perfect,” which is helpful to remember if you’re the type of person who likes to keep tweaking things until they’re perfect. This does not imply that you must settle for a substandard product; instead, you must create a product that corresponds to the most excellent quality standards feasible given your budget, but you must finish it and push it into the market at some point. Of course, it will not be flawless at that point, which is fine.no development project is ever complete or perfect; even Apple, which has an internal staff of the world’s most outstanding developers and a nearly limitless budget, releases software with bugs and flaws. However, one of the benefits of modern development approaches such as Agile and Continuous Development is that issues may be fixed and deployed in days rather than months. The essential thing is to ensure that the primary user journey is seamless and robust, rather than getting too caught up with edge circumstances that your consumers are unlikely to see in the real world.